| KPI ID | Category | KPI Metrics | KPI Name | Unit | Industry Std | Our Baseline | Current Target |
| 1 | Link Building | Number of New Quality Backlinks | Number of Quality Backlinks Earned, DA 30+ sites | Number | |||
| 2 | Link Building | Number of New Quality Backlinks | Number of Quality Backlinks Earned with 80% industry relevance & Spam score <5% | Number | |||
| 3 | Link Building | Number of High Quality Backlinks | Number of High Quality Backlinks Earned, DA 40+ sites with industry relevance | Number | |||
| 4 | Link Building | Referral Traffic Increase | Traffic Generated from Backlinks | Percent | |||
| 5 | Link Building | Traffic from Backlink Source | Increase referral traffic from backlinks | Percent | |||
| 6 | Link Building | Domain Authority | Overall Domain Authority Score | Number | |||
| 7 | Link Building | Backlink Lists | Number of Backlinks lost over the period | Percent | |||
| 8 | Link Building | Total Backlinks compared to competitors | Total Number of Backlinks compared to top competitors | Percent | |||
| 9 | Link Building | Conversion rate from Backlink Traffic | Percentage of Conversion from referral traffic | Percent | |||
| 10 | Link Building | Link Type Diversity | A Mix if do-follow and no-follow links with at least 60% do-follow to ensure SEO impact | Ratio | |||
| 11 | Link Building | Monthly Growth rate of backlinks | A steady Monthly Growth rate of backlinks | Percent | |||
| 12 | Link Building | On-Page SEO health for backlinked Page | Maintain an SEO health score for all service pages to ensure they’re optimized to benefit fully from backlinks. | Percent | |||
| 13 | Link Building | Top Keyword Rankings | Keywords Ranking in the Top 10 on SERPs | Number | |||
| 14 | Link Building | Total Backlinks Earned compared to competitors | Total Number of Backlinks Earned compared to top competitors | Percent | |||
| 15 | Link Building | Total Backlinks Losts compared to competitors | Total Number of Backlinks Earned compared to top competitors | Percent | |||
| 16 | Link Building | Number of Backlinks Earned Target Service Wise | Number of Quality Backlinks Earned with 80% industry relevance & Spam score <5% | Percent | |||
| 17 | Link Building | Number of Backlinks Losts Target Service Wise | Number of Quality Backlinks Losts with 80% industry relevance & Spam score <5% | Percent | |||
| 18 | Link Building | Rank Increase of Target Keywords | Percent in Position tracking tool | Percentage | |||
| 19 | Link Building | Conversion rate per keyword | Conversion Rate | Percentage | |||
| 20 | Link Building | Number of Unique Keywords that drive taffic | Unique keywords | Count | |||
| 22 | Link Building (Shared) | Branded vs Non-Branded traffic | Traffic | Count | |||